Cotton
Absorb moisture as quickly as possible and do not allow it to sit for long. Even durable cotton fibres should not be unnecessarily soaked.
A high-quality rug can be part of your home for many years. With regular, material-appropriate care, its colours, pile and natural character can be preserved beautifully over time.
This guide explains clearly what makes sense in everyday care, how to respond to stains and when professional cleaning is the safer choice.
Act promptly, but without rushing. The most important thing is to absorb the liquid without pushing it deeper into the pile or unnecessarily spreading the affected area.
A few simple rules applied consistently will usually protect your rug better in everyday life than frequent intensive cleaning attempts.
Without a rotating brush and, where possible, in the direction of the pile.
Absorb fresh spills before they penetrate deeply.
Blot stains gently without spreading them.
Always test cleaners on an inconspicuous area first.
Have delicate or valuable rugs professionally cleaned.
Over time, dust and fine dirt particles settle between the fibres. Regular, gentle vacuuming protects the pile and structure without putting unnecessary strain on the rug.
In normally used living areas, vacuuming once or twice a week is usually sufficient. With pets or heavier use, more frequent vacuuming may be helpful.
First absorb fresh liquid with a clean, absorbent cloth. Then gently blot the area from the outside towards the centre so the stain does not spread further.
Harsh household cleaners can permanently alter colours and fibres. For high-quality rugs, a restrained first response is usually the safer approach.


Furniture and storage can leave visible marks. Many light pressure marks or creases will gradually lift again when the rug lies flat and is no longer under pressure.
Pets bring hair, outdoor dirt and occasional moisture into the home. With regular care and quick action, even high-quality rugs can be kept in excellent condition in everyday family life.
With wool, and especially silk, prompt and gentle treatment is important to prevent odours or discolouration from becoming permanent.
The material determines how carefully a rug should be treated. The following guidance offers a useful first point of reference and also serves as direct navigation within our material-care advice.
Absorb moisture as quickly as possible and do not allow it to sit for long. Even durable cotton fibres should not be unnecessarily soaked.
Vacuum gently with a smooth nozzle, avoid vigorous rubbing and initially blot stains with care.
Treat the lively, natural texture with care and avoid aggressive brushes or cleaning products.
Vacuum regularly, but without a rotating brush. For heavier soiling, professional cleaning suited to the material is advisable.
Handle with particular care. Intensive stain treatments, excessive moisture and untested home remedies should be avoided.
For high-quality, delicate or heavily soiled rugs, professional cleaning is often the safer choice. The material, colours, construction and condition of the rug should all be considered beforehand.
How often professional cleaning is advisable depends on the material, use and level of soiling. The actual condition of the rug is what matters most.
Many permanent problems are caused not by the stain itself, but by treatment that is too aggressive or unsuitable.
Concise answers to common questions about everyday care, stains, materials and professional cleaning.
In normal genutzten Wohnbereichen ist ein- bis zweimal pro Woche meist ausreichend. Bei Haustieren oder stärkerer Nutzung kann häufigeres Saugen sinnvoll sein.
A smooth nozzle without a rotating brush is the gentlest option. Vacuum in the direction of the pile where possible and avoid applying strong pressure.
Absorb the liquid immediately with a clean cloth and blot from the outside towards the centre. Avoid rubbing and harsh cleaning products.
Untested home remedies should not be used indiscriminately on high-quality, colour-sensitive or hand-knotted rugs. Materials and dyes can react differently.
Move furniture slightly, use felt pads and rotate the rug occasionally. Light pressure marks may gradually lift again over time.
Do not pull it out. A single protruding fibre can be carefully trimmed level with the surface.
Yes. Regular vacuuming and prompt action when moisture or dirt occurs help keep even high-quality rugs in good condition in homes with pets.
The area should be well ventilated and allowed to dry completely. Avoid strong direct heat and do not roll up a damp rug.
Occasional rotation can help distribute foot traffic, sunlight and uneven wear more evenly. How often this makes sense depends on the room.
Especially for delicate materials, heavy soiling, odours or whenever the correct treatment cannot be assessed with confidence.
Before treating a delicate rug with an unsuitable product, you can send us photos of the affected area together with a few details about the rug. Our team will provide an initial assessment and explain clearly which approach is most appropriate.