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Care & Cleaning

Carpet Care & Cleaning for High-Quality Rugs

To ensure your hand-knotted rug keeps its quality, colour brilliance and natural character for many years, regular and gentle care is especially important. With the right measures, your rug remains clean, well cared for and retains its value over the long term.

7 min read Guide Updated 2026

Why proper rug care is so important

Whether dust, stains, pressure marks, creases or everyday life with pets: with Persian rugs, oriental rugs and other high-quality rugs, material-appropriate care is essential.

With regular cleaning and gentle treatment, colours, structure and character can be preserved over the long term. This keeps your rug not only visually beautiful, but also stable in value.

Rug care through regular vacuuming
01 — Vacuuming

Vacuuming rugs correctly

Over time, dust and fine dirt particles settle deep into the fibres. Regular vacuuming helps preserve the structure of the rug over the long term.

For hand-knotted rugs in particular, gentle cleaning is recommended so that fibres, pile and fringes are not unnecessarily stressed.

  • Use a smooth nozzle without a rotating brush whenever possible.
  • Vacuum the rug in the direction of the pile where possible.
  • Avoid applying too much pressure to delicate rugs.
  • The reverse side can also be carefully vacuumed from time to time.

Treat stains as quickly as possible

Fresh stains are usually much easier to remove than dried-in dirt. The key is to act quickly while proceeding carefully.

Rubbing should be avoided so the stain does not settle deeper into the fibres and the colours or material are not unnecessarily stressed.

Spilled liquid on a rug
Gently cleaning a rug stain
02 — Stains

Treating stains correctly

When a stain occurs, first absorb the liquid with a clean, absorbent cloth. Then gently blot the affected area.

Work from the outside towards the centre where possible, so the stain does not spread further. Use only gentle cleaning products suitable for rugs.

  • Absorb liquids immediately with a clean cloth.
  • Gently blot the stain and never rub hard.
  • Use lukewarm water or a suitable rug cleaner.
  • Always test cleaning products first on an inconspicuous area.
Tip

Aggressive cleaning products can damage colours and fibres. Less is often more here.

Treat pressure marks, creases and fibres gently

Furniture, storage and everyday use leave traces in a rug over time. High-quality rugs in particular benefit from especially careful handling.

Small irregularities are often normal in handmade rugs and underline the handcrafted character of the piece.

Treating pressure marks in a rug carefully
Loose threads on a rug
Rug care in a household with pets
03 — Pets

Rug care with pets

Pets are part of the family, but they add extra strain to rugs in everyday life. Hair, dirt from outside or small accidents should be removed as promptly as possible.

With regular and gentle cleaning, even delicate rugs can be very well preserved in households with dogs or cats.

  • Vacuum pet hair regularly before it settles deep into the pile.
  • Absorb moisture and dirt as quickly as possible.
  • Use only rug-suitable and gentle cleaning products.
  • Check and clean pets’ favourite spots regularly.
Good to know

Especially with natural materials such as wool or silk, quick and gentle cleaning is important so that neither odours nor discolouration remain permanently.

Professional rug cleaning for high-quality rugs
04 — Professional cleaning

When professional rug cleaning makes sense

Professional rug cleaning is especially recommended for high-quality, delicate or heavily used rugs. Specialist companies have the necessary knowledge to treat different materials and manufacturing methods correctly.

Persian rugs, oriental rugs and hand-knotted rugs in particular benefit from professional cleaning, as colours, fibres and structure are preserved gently.

  • Deep-seated dirt is removed thoroughly and in a material-appropriate way.
  • Colours, structure and value are better preserved over the long term.
  • Specialist knowledge is especially important for delicate fibres.
  • Professional care can significantly extend the lifespan.
Conclusion

Preserving value through proper rug care

With regular care, quick action when stains occur and material-appropriate treatment, your rug stays beautiful and retains its value for many years. Hand-knotted rugs in particular benefit from gentle everyday care and, when needed, professional cleaning.

FAQ

Frequently asked questions about rug care

Here you will find answers to frequently asked questions about properly cleaning and caring for high-quality rugs.

How often should a rug be vacuumed?

In normally used living areas, vacuuming once or twice a week is usually recommended. In households with pets or heavier use, more frequent vacuuming can be useful.

How do I treat stains on a rug correctly?

Stains should be absorbed with a clean cloth as quickly as possible. It is important to blot the stain gently and not rub.

What helps against pressure marks in a rug?

Move furniture slightly, rotate the rug occasionally and use felt glides where needed. Light pressure marks often lift a little again over time.

Are creases or loose threads a defect?

In most cases, no. Creases often disappear after some time, and loose threads are frequently part of the handmade structure of hand-knotted rugs.

Can I care for a rug well even with pets?

Yes. With regular cleaning and quick treatment of hair, moisture or stains, even a high-quality rug can be well preserved in a household with pets.

When is professional rug cleaning useful?

Professional cleaning is especially useful for delicate, high-quality or heavily soiled rugs in order to preserve colours, fibres and structure over the long term.

Personal advice

Questions about caring for your rug? We are here for you.

Would you like to know how to care for your rug properly or do you need professional cleaning? Contact us — we will be happy to advise you personally.